Low-Cost Ways to Promote Your Business - Tip 10 - Promote your business through your leisure activities.

Promote your business through your leisure activities.

One savvy businessman I know relaxes by being part of a rock band. Guess what? Every time his band's gigs are mentioned in the newspaper, the piece also mentions the name of his business!

You may not be part of a band yourself, but everyone does something for "fun". Whether your chosen leisure activity is working on a Spitfire Restoration project, rock-climbing, or shopping, there are all kinds of ways to promote your business while you do what you love to do.

Special Thanks to Susan Ward and About.com
#SmallBusiness #StudioJerryCo #BusinessPromotion

Low-Cost Ways to Promote Your Business - Tip 9 - Use your vehicle to promote your business.

Use your vehicle to promote your business.

Mobile business promotion isn't just for white delivery vans. Where I live, one in every four vehicles has the name and phone number of a business decorating one of the windows or doors. Think of all the people who see your vehicle when you're driving around - especially if you live in a place where people often get stuck in traffic!

Special Thanks to Susan Ward and About.com
#SmallBusiness #StudioJerryCo #BusinessPromotion

Low-Cost Ways to Promote Your Business - Tip 8 - Promote your business by giving a seminar or presentation.

Promote your business by giving a seminar or presentation.

You have expertise that other people are interested in! (You couldn't be in business if you didn't.) Why not share that expertise and promote your business at the same time?

For example, a local carpet company advertises a free seminar on installation techniques for a type of laminate flooring. Participants not only learn how to install this type of flooring themselves, but are offered special discount prices if they wish to purchase laminate flooring. Another local retailer who sells goods made of stained glass offers courses on working with stained glass on-site.

Special Thanks to Susan Ward and About.com
#SmallBusiness #StudioJerryCo #BusinessPromotion

Low-Cost Ways to Promote Your Business - Tip 7 - Promote your business on a talk show.

Promote your business on a talk show.

Your local radio station or cable TV station may have programs that are looking for guests - a great low-cost way to promote your business! Business-related programs are ideal. Find out who the host is, and approach him or her as willing to share your expertise on a particular topic.

Special Thanks to Susan Ward and About.com
#SmallBusiness #StudioJerryCo #BusinessPromotion

Low-Cost Ways to Promote Your Business - Tip 6 - Give out freebies as business promotion.

Give out freebies as business promotion.

We're all familiar with hearing or reading advertisements that promise that the first 50 people to visit a particular store will receive a free (____). You fill in the blank. It could be anything from a red rose through an ice-cream cone! We're all familiar with this kind of spot promotion because it works. People love to receive things that are free.

Special Thanks to Susan Ward and About.com
#SmallBusiness #StudioJerryCo #BusinessPromotion

Low-Cost Ways to Promote Your Business - Tip 5 - Use buddy marketing to promote your business.

Use buddy marketing to promote your business.

For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.

You might also plan and carry out business promotions with complementary businesses. A pet store and a pet grooming business, for example, might use shared advertising, or run a contest together. This can considerably cut down the cost of business promotion, and allow each business to use promotion techniques that would be too expensive to implement alone.

Special Thanks to Susan Ward and About.com
#SmallBusiness #StudioJerryCo #BusinessPromotion

Low-Cost Ways to Promote Your Business - Tip 4 - Spend some of your online time on business promotion through social media.

Spend some of your online time on business promotion through social media.

Facebook, Twitter, and YouTube are great ways to promote your business through social media.  A good example of how this can be effective was illustrated to me recently when we had a power outage that affected some areas of our small community.  One of the local restaurants posted on Facebook that they had power and were open for business and within an hour they were packed with customers.

Special Thanks to Susan Ward and About.com
#SmallBusiness #StudioJerryCo #BusinessPromotion

Low-Cost Ways to Promote Your Business - Tip 3 - Sending out press releases is another great way to get some free business promotion.

Sending out press releases is another great way to get some free business promotion.

The caveat to using press releases as a business promotion tool is that your press release has to actually contain information that is newsworthy, and be engaging enough to get people's interest. Has your business recently expanded? Do you have a new product? Have you been involved in some promotional activity such as sponsoring a charity event? Have you or your company recently won an award? All of these are examples of "news" that you can capitalize on to get some free promotion for your business.

Press releases can also be published online.

Special Thanks to Susan Ward and About.com
#SmallBusiness #StudioJerryCo #BusinessPromotion

Low-Cost Ways to Promote Your Business - Tip 2 - Writing articles on topics related to your business expertise is an excellent business promotion technique.

Writing articles on topics related to your business expertise is an excellent business promotion technique.

Well-written articles can provide free advertising and build positive word-of-mouth. If you're a realtor, for instance, you could write a piece on preparing your home to be shown. If you're a website designer, you might write a piece about assessing website usability. The more specific your topic, the better. Write a short biographical note, or "blurb" about you and your business to go with the article. Then send it out!

Special Thanks to Susan Ward and About.com
#SmallBusiness #StudioJerryCo #BusinessPromotion

Low-Cost Ways to Promote Your Business - Tip 1 - Use every outgoing piece of paper, and every electronic document as business promotion.

Use every outgoing piece of paper, and every electronic document as business promotion.

You have business cards, but you also put out a lot of other documents in the course of doing business. Check these to make sure you're using their promotional possibilities to full advantage.

Electronic documents, such as email, are also easy to update with your latest business promotion information, whether it be a special price on your product or service, or letting people know that your company has won an award. 

Special Thanks to Susan Ward and About.com

#SmallBusiness #StudioJerryCo #BusinessPromotion